REDUCED CARB-LOW CALORIE ALTERNATIVE BAGELS MADE WITH FACTS HEALTHY LIFESTYLE PREMIX BECOMING PREFERRED CHOICE FOR WAISTLINE WATCHERS IN SOUTHERN CALIFORNIA
Los Angeles, CA April 17, 2003 FACT Corporation (PRWEB) April 18, 2003
of Freehold, New Jersey and Western Bagel Baking Corporation of Van Nuys, California say the response to the launch of the reduced digestible carbohydrate, low calorie Alternative Bagelconscious consumers has exceeded expectations to date.
Western Bagel began using our unique, Healthy Lifestyle premix in two bagel products at its thirteen company-owned stores in Southern California, as well as through giant food retailer, Albertsons, only a few months ago, and initial responses indicate that the products are already a huge success, said Jacqueline Danforth, President of FACT. FACTs premixes are the core for a variety of functional products that fit almost any diet regimen, even such popular weight-loss programs as Weight Watchers, Dr. Atkins, Sugar Busters, Jenny Craig and The Zone.
Suitable for foods such as breads, bagels and pastas as well as a variety of sweet baked goods, the FACT line of premixes are a boon for dieters who no longer want to be one of the more than 140 million adults in the United States estimated to be overweight.
Western Bagels Marketing Director, Corie Ustin, said the low-carb bagels, known as the Alternative Bagel, meet the requirements of health-conscious dieters without sacrificing taste and texture.
Ms. Ustin added that the overwhelming response to date has prompted Western Bagel to expand its distribution to 300+ Albertsons stores in Southern California, as well as to Food4Less and Ralphs, both owned by The Kroger Company, one of the largest food retail companies in the United States, and to Gelsons supermarkets, bringing the total number of stores expected to carry the Alternative Bagel to well over 750. There are also plans for expansion of the Alternative Bagel line to introduce a wider variety of flavors, including Cinnamon Spice and Sweet Wheat, as well as the impending introduction of the product line to Publix, the employee-owned Florida supermarket chain.
Rolf Richter, COO of FACT commented, Its wonderful to see timely success for early adapters such as our first customer, Western Bagel, with the launch of this line of health conscious, functional bagels. We intend to see replication of this phenomenon over several different product categories over the course of the year.
FACT Corporation is positioning itself to become a leading producer of Healthy Lifestyle brand premix for functional products that deliver specific health benefits to consumers. Formed in 1947, Western Bagel Baking Corporation is one of the worlds largest bagel producers with national and international distribution under the Western Bagel and other brand names.
For further information contact: Jacqueline Danforth, President at 1-888-211-7181, ext 8004, via email at email@example.com or visit the website: http://www.factfoods.com.
Forward-Looking Statements: This press release may contain certain forward-looking statements. All statements, other than statements of historical fact, included herein, are forward looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Forward-looking statements are based on the estimates and opinions of management on the date the statements are made, and FACT Corporation does not undertake an obligation to update forward-looking statements should conditions or management's estimates or opinions change.
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