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It's summer and for all the music lovers this also means the season of the world's most famous festivals. There are people who wait all year to take some days off in June, July or August and go to see their favorite bands playing live. The lucky ones manage to go to one than more festival; the others have a wide range of events to choose from. All of the world's biggest festivals are at a very high level when it comes to organizational matters and safety. But the fact that the festival's organizers are well prepared doesn't mean we don't have to prepare ourselves. Here are some tips that will help you spend unforgettable time at a music festival and prevent you from disappointments.
Prepare for the weather. We all know that summer can surprise us with all kinds of things from extremely hot air to freezing hail. I don't know why, but it especially happens during big events. As far as it doesn't matter that much when we stay somewhere inside it has a huge impact on us when we are doomed to stay a couple of days camping out. Don't let the weather spoil your fun, prepare for it. In case of rain gumboots, rain coat and an umbrella are all a must. But if the weather is hot, it is also good to be prepared. Make sure your tent protects you from the sun. If not, you can buy a special thermal blanket that you can cover the tent with - it will keep the warmth inside for the night, but won't let the sunbeams come through during the day. Once your little 'festival home' is ready, think about protecting yourself from the sun. A sunscreen is a must, as well as something decent to cover your head.
Take care of your money. I am not talking about protecting it from thieves that can appear even at the safest festival - I bet everyone is wise enough not to leave their wallet in a tent. I am talking about the fact that when we are having fun, we don't pay attention to what we spend the money on. Dining out, alcohol drinks, souvenirs - these are the traps that wait for us at all the big events we take part in. It is worth to be wise and prevent ourselves from spending too much, by bringing our own food and drinks for example. I can tell you that you really won't care that much what you eat during the festival - you will have more important things to think about. So to stop yourself from buying expensive and unhealthy fast food like hot dogs or kebabs from the festival area, bring yourself some ready food like low carb bread sandwiches, fresh fruit and salads. Believe me, light food will do you good, especially if you are planning to party and drink some alcohol.
Pay attention to the clothes you take. Big music festivals like Coachella or Lollapalooza are known as fashion shows and trendsetting events. The atmosphere is so special that most of the people there can't resist the feeling of expressing themselves by what they wear creating a spectacular mixture of various styles full of inspiring ideas. It is very wise to think about the possible weather conditions when we choose our clothes for these couple of days, but we should also definitely think about some kind of a festival look for ourselves. I am not talking about dressing up, but about giving ourselves a chance to look different for once, to wear outfits we wouldn't dare to wear at work or on the streets of our hometown. This is the time when we can feel free and be whoever we want!
I am a dietician and a healthy lifestyle enthusiast I write publications about healthy products like this diabetic friendly pita bread or low carb bread. In my free time I am a guitar player and a singer in a band.
- Servings per container approxiamtely 14 slices per loaf
- Serving size 1 oz, calories 45, total fat 1g, saturated fat 0, sodium 20mg, total carb 7g, dietary fiber 7g, sugars 0, protein 6g
- Healthwise rye bread
Servings per container approx 14 slices per loaf.Serving size 1 oz, calories 45, total fat 1g, saturated fat 0, sodium 20mg, total carb 7g, dietary fiber 7g, sugars 0, protein 6g. Ingredients: Flours(organic wheat brans, natural wheat protein isolate, natural oat flour), purified water, sea salt, calcium propianate, chicory roots, yeast(sorbitan Monostearate)
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(PRWEB) June 13, 2003
ANNOUNCING! A New and Revolutionary way to lose weight safely and quickly!
According to a recent U.S. Government study, as of the year 2000, 50% of all American adults are overweight! This number is up from 20% just 15 years ago. And this rise has come despite the incredible proliferation of low fat and fat free foods, fitness centers and weight-loss programs. Americans are at the highest risk ever for heart disease and diabetes.
Potatoes, rice, pasta and bread are keeping you over weight!
Whats the reason for this increase? Carbohydrates. The old thinking was that FAT made us fat. So, we all began eating fat free (but high carbohydrate) foods. The result? We got 30% fatter! High carbohydrate foods such as Potatoes, rice, pasta and bread cause your body to store more of what you eat as fat!
"With over 50 percent of the American public now clinically overweight (for the first time ever in history), it's clear that something is wrong with the low-fat diet fad...." - A.N. Spreen, M.D.
A low fat diet may not be the answer
A study conducted at Brigham and Women's Hospital in Boston separated a group following a low-fat [25% of calories from fat] and a moderate-fat [35%] group. After 12 months, the low-fat diet group gained an average of 6 pounds; the moderate-fat group lost an average of 9 pounds. The low-fat diet emphasized eating low-fat foods, which in general, contained added calories from carbohydrates.
You must get control over carbohydrates to effectively lose weight
Carbohydrates stimulate insulin production in your body. Insulin is essentially a FAT storage hormone and, if not properly manipulated through diet and exercise, will PREVENT fat loss, even on a low caloric intake, which is the main reason why high carbohydrate diet plans will NEVER promote fat reduction.
Take a look at the list of diet plans below. If you have been studying weight loss for any length of time, you will recognize one or more of them.
The Atkins Diet
The Harvey-Banting Diet
The Eskimo-style diet - Dr Blake Donaldson
The Diet Cure - Dr. Julia Ross
The Stone Age Diet - Dr Richard Mackarness
The Carbohydrate Addict's Diet
The Specific Carbohydrate Diet
Your Fat Can Make You Thin Dr. Calvin Ezrin
Thin for Good
Dr. Bernstein's Diabetes Solution
What do they all have in common? They emphasize LOW CARBOHYDRATES! Some of the most effective diet plans in history have been low carb plans. However, in most cases these plans require drastic and permanent changes in your eating habits.
However, thanks to advances in technology and years of research, new supplements are helping people achieve those same results without the drastic changes in diet.
Without an effective supplement, to get control of your carbohydrates you are going to have to give up fresh made dinner roles, pasta salads, cakes, cookies, french fries, baked potatoes, bread sticks, rice and more. Don't make things hard on yourself when you don't have to, there is a safe alternative to help you today.
Fat Burners can't stop carbohydrates!
Ephedra can't stop carbohydrates!
Only CARB-LO can stop them!
Past nutritional weight loss products have been built around one of two active ingredients; Chromium Picolinate or Ephedra (Ma Huang). The competition has been, who has the most active ingredient in their product. This has driven over zealous manufacturers at times to spice up their products with questionable amounts of their active ingredient.
Past systems relied on chemically creating thermo genesis or by tricking your adrenalin gland into higher production, which over time can wear your body out. Carb-Lo is the cutting-edge, safe alternative.
CARB-LO's active ingredient has been clinically proven to
stabilize blood sugar, which is the key to low carb weight loss!
Carb-lo has moved beyond this competition by introducing a third and very high tech approach to fat loss. CARB-LO contains the patented ingredient GLUCOSOL that has been clinically proven to stabilize blood sugar, which is the key to low carb weight loss.
Don't try to lose weight without Carb-Lo
If you're trying to lose weight without CARB-LO, you are fighting a losing battle! You can give up all your favorite foods or simply add CARB-LO to your daily diet.
With our 30-day IRON CLAD guarantee you have nothing to lose but weight! That's right if you are not overwhelmed with the results from CARB-LO, we'll buy it back from you! You have an incredible opportunity to have the break through you been looking for, don't let it pass you by.
Your satisfaction is GUARANTEED! Try Carb-Lo for 30 days; if you are not totally happy with your results we will refund the full purchase price of the product.
With vacation season fast approaching, you can finally have the body you've always dreamed of! You can be slimmer and firmer quickly and safely but only if you act today. Despite the years of research and development that created it, CARB-LO is amazingly only $ 32.97 for a full months supply!
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Master The Art Of Bread Making - The Easy Guide To Better Bread
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(PRWEB) June 12, 2005
Statistics show veganism is reaching out and inspiring people all over the world like never before in its 60 year history, even though the word Vegan is considered a taboo, dirty word by some UK newspapers.
Tony Bishop Weston author of Vegan (a healthy cookbook by Hamlyn) reveals A journalist from one of the top tabloids told me that their editor had banned them from using the word vegan as it was too scary for their readers! All health and beauty stories have to be dumbed down to use the word vegetarian instead of vegan. Herb tea was also on the taboo list.
The lack of an amiable vegan in a major TV soap and the apparent UK tabloid decision to reserve the word vegan for crowd control and shock tactics could be the only 2 things stopping a tidal wave of veganism being unleashed says Tony.
The Vegan Society report a threefold increase in applications to use its internationally recognised vegan trademark symbol that identifies authentic vegan products.
Last year Ford and Toyota in the USA targeted vegans recognising them through focus groups to be at the epicentre of their targeted aspirational audience for environmentally friendlier cars.
Following the World Health Organisation urging world Governments to promote the eating of more fruit and vegetables, now environmental organisations are confirming that reliance on animal protein is completely unsustainable. We no longer have enough land or water to prioritise feeding cows before people.
One of the largest contract caterers in the world after Compass, and Sodexho, Aramark, surveyed 100,000 US college students. 24% said vegan dishes were important to them beating even the lastest GI craze. Only 18% wanted low-carb dishes on the menu.
A whole host of celebrities have recently come out of the closet and joined vociferous vegans such as Moby, Andre Benjamin and Benjamin Zephaniah. With respected sportsman such as Austrailian Cricket ace Greg Chappell singing the praises of veganism and a vegan even running for US presidency (Dennis Kuchinich) the whole world seems perched on the point of critical mass for change.
There are more Vegan cookbooks out at the moment than you can shake a stick at, the Supersize Me director Morgan Spurlocks girlfriend, even Moby the rock star has a new vegan cookbook out.
Despite the fierce competition Vegan a healthy but decadent and very innovative new vegan cookbook by Tony and his nutritionist wife is still number 1 bestselling Vegan cookbook on Amazon.co.uk (ISBN 0600609154) and recipes from the book have been featured on the BBC website.
When you reach a point when even the straight laced guardians of the establishment such as the BBC start posting up vegan recipe sections on their websites then we know an epidemic of enlightenment is not far away predicts Bishop-Weston.
The real key to change was manufacturers and retailers finally realising that you didnt have to be vegan to want to buy vegan products. There is a whole complex list of inter related reasons such as health, environment, allergy issues, religion, animal welfare, improved taste and availability that have effected consumers buying habits.
Prior to The Vegan Societys Diamond Jubilee there was one vegan festival a year (in London) now vegan festivals and events to celebrate World Vegan Day on 1st of November are springing up all over the world.
We started with vegan sausages and vegan pork pies, now delicatessens sell vegan caviar and champagne and chemists sell vegan condoms. Vegans even have their own Vegan Internet TV channel veggievision.
Position Of American Dietetic Association on Vegan Diets
5 A DAY - USA http://www.5aday.com/ - UK http://www.5aday.nhs.uk/
The UN survey points out that it takes 7,000 litres of water to produce 100 grammes of beef, as opposed to 550 litres to produce enough flour for a loaf of bread.
http://www.unep.org/vitalwater/ -http://www.iwmi.cgiar.org/ BBC - http://news.bbc.co.uk/1/hi/sci/tech/3559542.stm
George Monbiot- Quote http://www.monbiot.com/archives/2002/12/24/the-poor-get-stuffed/
Vegan Websites http://www.for-vegans.co.uk
Vegan Cookbook, reviews, pictures & recipes http://www.vegan-cookbook.com ISBN 0600611906
Vegan Trends http://www.newscientist.com/channel/life/mg18625025.700
Find More Buy Low Carb Bread Press ReleasesFollow @lowcarbbread1
Westminster, CO (PRWEB) January 2, 2006
In her new book, "Lose the Lies, Lose the Weight," (http://www.losethelieslosetheweight.com), fitness expert Laurie Bell eliminates every weight loss lie so you can drop those pounds and keep them off.
1. Go ahead, eat it, one time won?t hurt you. How many times have you told yourself that one time won?t hurt? The whole problem is, it?s never just ?one time.? Getting fit is like entering a race. Your beautiful body is waiting at the finish line. To get to the finish line, you must eat right and exercise. Desserts and second helpings always move you away from the finish line.
2. Thin people are lucky. Anyone can gain weight whether rich, poor, young, old, short, or tall. A daily intake of more calories than you burn off results in infinite weight gain. Believing thin people are lucky (but you aren?t) prevents you from pursuing your fitness goal. You must work diligently at your fitness. Accepting that getting in shape requires effort (not luck) is the beginning of a beautifully transformed, healthy body.
3. I can?t lose weight. How many times have you told yourself that you can?t lose weight? Would you say ten times (a day), a hundred times (a week), a thousand times (a year), maybe more? The prime reason you haven't been successful at permanent weight loss is you believe you can't be. Eliminate ?can?t? from your vocabulary. Instead say, ?I can lose weight.? Believing emphatically you can lose weight is the mindset you need to succeed.
4. But I never overeat. You may feel you don?t eat that much. You rarely eat dessert. You never drink soda. You always get your dressing on the side. You just don?t understand where that extra weight came from. The truth is, if you take in even one more calorie daily than your body burns, you won?t lose weight. An extra 100 calories a day (that your body doesn't burn) adds up to one pound gained per month or 12 pounds per year. Record your food and liquid calories in a food journal. Creating caloric awareness leads to steady weight loss.
5. I?m buying it for my kids. How many times have you purchased empty calorie foods and told yourself you were buying it for your kids? While you strolled down the cookie aisle, you promised yourself, this time would be different. This time you would not eat Junior's lunchbox cookies. Don?t let your subconscious fool you. Don?t believe the unhealthy food is only for your kids. That?s a lie. You want it for yourself. Don?t buy it or you?ll eat it.
6. Everyone gains weight as they get older. Many people falsely believe they?re doomed to gain weight as they get older. Believing that lie assures you will gain weight with each passing year. In life, you get exactly what you expect you?ll get. The truth is, you can stay fit your entire life! Certainly, many people do gain weight with age simply because they overeat and don?t exercise. When you believe weight gain is an inevitable consequence of aging, you just let it happen. Immediately change your belief to, ?I will get in better shape with each passing year.?
7. You?ll never look the same after having kids. Believing you?re doomed after having kids is ?just another lie.? Having a baby does not cause you to stay overweight forever. Eating too many calories, moving too little, and giving up is the reason you?re still unfit years after baby arrives. With the right information, you can look great after having kids. For example, visit http://www.losethelieslosetheweight.com. Author Laurie Bell is a 41-year-old mother of two.
8. Carbohydrates make you fat. Hearing you should ?cut carbs? is vague and useless advice. Quality carbohydrates like fruits, vegetables, and whole grains foods are an essential part of a healthy diet. Your body needs carbohydrates to function properly. After hearing that carbohydrates make you fat, you may have restricted the quality carbohydrates, setting yourself up for mood swings, low energy, nutrient deficiencies, and a weight loss plan you would never stay on. The refined simple carbohydrates you should eliminate are those found in sodas, candy, cake, cookies, pastries, white bread, and other empty calorie foods.
9. I?ll have to starve to lose weight. Starvation diets don?t work. Stringent dieting tells your brain food is in short supply. When your brain registers the perceived food shortage, it goes into ?famine mode.? The restricted calories quickly get stored in your fat warehouse. With stringent dieting, considerable muscle is lost along with fat and water. Losing muscle means a slower metabolism, fewer calories burned, and little or no weight loss. Even without stringent dieting, your body loses some muscle tissue when you diet. To lose weight, without losing muscle, you must strength train to compensate for muscle loss during dieting.
10. I don?t have time to exercise. Your time on Earth is limited. You will not be able to accomplish every goal. However, you will be able to accomplish every top priority goal. In life, you always find time for priorities like shopping, watching television, or dining out. If you believe you don?t have time for exercise, it is because you haven?t made it a priority. To make exercise your top priority, schedule your workouts in your monthly planner first, before you schedule anything else. Treat each workout as an important business meeting you can?t miss. If you were paid $ 10,000 an hour for working out, you?d refuse to miss workouts! Prioritizing your fitness is the best decision you?ll ever make.
For more information and great weight loss tips, visit http://www.losethelieslosetheweight.com or read Lose the Lies, Lose the Weight by Laurie Bell.
For pictures, a review copy of the January 2006 release Lose the Lies, Lose the Weight, or an interview, please contact Laurie Bell at 303-906-4950 or 800-860-7199.
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Scottsdale, AZ (PRWEB) January 10, 2006
For people living a low-carb lifestyle, it?s a good bet they experienced carb creep over the holidays. With the vast array of holiday treats available, it is almost impossible to stay away from high carbohydrate foods when celebrating with friends and family. The Spring 2006 issue of SheKnows LowCarb (formerly known as LowCarb Energy) magazine may helpt low-carbers get back on the diet track after the holidays! The Spring 2006 issue is available January 10.
LowCarb Energy magazine is the only print publication serving those who control carb intake as a way to improve and maintain health and ideal body weight, The Spring issue offers a secret to faster weight loss and over 40 mouth-watering recipes for people following a low-carb lifestyle. Some of the mouth-watering temptations include a Chanterelle Frittata, Mushroom Stuffed Pork Chops, Chinese Cabbage and Daikon Soup with Pork Meatballs, and the Truly Low Carb Three-Cheese Personal Pizza.
This recipe, which appears in the Marvelous Mushrooms article in the Spring 2006 issue, is courtesy of Michelle Thompson, author of The Fitness Kitchen (Taylor, 2004; ISBN 1589791436). A freelance writer and personal chef in Bozeman, Montana, Michelle created the recipe especially for SheKnows LowCarb.
Mushroom Stuffed Pork Chops (Less than 20 grams of carbs)
2 teaspoons butter
4 slices low carb day-old wheat or multigrain bread, torn into tiny pieces
2 tablespoons olive oil, divided
1/4 cup finely chopped celery
1/4 cup finely chopped shallots
1/4 cup finely chopped green apple
2 cups finely chopped cremini mushrooms
1/4 cup beef broth
1 tablespoon apple cider vinegar
1 tablespoon fresh thyme leaves
4 (5-ounce each) thick boneless, center-cut pork chops
Salt to taste
Black pepper to taste
1/2 cup Walden Farms No Carbs apricot spread
Juice of lime (about 1 1/2 tablespoons)
1. Preheat oven to 400 degrees F. In large oven-proof skillet, melt butter over medium-high heat. Add bread and cook, stirring often, until crisp and fragrant. Transfer to large bowl and set aside. In same skillet, heat 1 tablespoon olive oil over medium-high heat and add celery, shallots and green apple. Cook, stirring often, until soft, about four minutes. Add mushrooms and cook, stirring often, until tender, about three minutes. Stir in beef broth, apple cider vinegar, and thyme. Cook, stirring, for two minutes to slightly reduce liquid. Transfer mushroom mixture to bowl with bread crumbs and toss ingredients until liquid is absorbed. Set aside.
2. To make pocket in pork chops, place chops on cutting board. Insert blade of sharp knife into side of each chop and slide knife parallel to cutting board to make an opening, do not cut all way through chop. Season inside and outside of each chop with salt and pepper. Generously stuff each chop with mushroom mixture ? reserve leftover mushroom mixture. In large oven-proof skillet, heat 1 tablespoon olive oil over medium-high heat. Add chops and cook for three minutes each side to brown. Add any leftover mushroom mixture and place skillet in oven on middle rack. Roast for seven to eight minutes or until pork is just cooked through. Remove from oven and tent with foil for five minutes.
3. In small microwave-safe bowl stir apricot preserves or orange marmalade with lime juice. Microwave on high for 20 seconds or until warm enough to pour. To serve, transfer chops and any stuffing in skillet to serving platter or individual dinner plates and drizzle with warm fruit sauce.
Serves 4. Per serving: 18.8g carbs, 4.1g fiber, 30g protein, 23g fat, 80mg cholesterol, 431mg sodium, 389 calories
What is SheKnows?
Put simply, SheKnows is an information resource for women! Of the 293 million people in the U.S., over half are women. We know women are making more and more of the decisions for their households and families ? not just about buying food, clothing, insurance and automobiles, but also daily living issues like having children, parenting, health and wellness and so much more.
We also know that women value relationships ? with family and friends as well as with the companies they do business with ? above all other things, and that these tend to be primary sources of information for them.
So whether women need information on child-raising, pregnancy, cooking smart, finances or fitness, SheKnows wants to be there to help ? to develop a relationship with them as a one-stop place to find the information they need!
Sheknows provides the following resources on the Internet.
Denver, CO (PRWEB) February 9, 2006
Colorado?s newest fitness author is shaking things up in the weight loss community. According to fitness author Laurie Bell, ?People need to stop lying to themselves if they really want to lose weight.? Bell writes about these struggles in her unique new book called Lose the Lies, Lose the Weight (http://www.losethelieslosetheweight.com).
This straightforward book by Bell offers a refreshing no-nonsense approach to weight loss and lifestyle changes by encouraging people to stop lying to themselves about what it takes to be healthy. The book deals with "lies" we tell ourselves AND manipulative lies others tell you to stop you from succeeding. No gimmicks, no fad/starvation diets, just the truth.
Here are Bell?s top ten weight loss lies from her new book:
1. Go ahead, eat it, one time won't hurt you. How many times have you told yourself that one time won't hurt? The whole problem is, it's never just "one time." Getting fit is like entering a race. Your beautiful body is waiting at the finish line. To get to the finish line, you must eat right and exercise. Desserts and second helpings always move you away from the finish line.
2. Thin people are lucky. Anyone can gain weight whether rich, poor, young, old, short, or tall. A daily intake of more calories than you burn off results in infinite weight gain. Believing thin people are lucky (but you aren't) prevents you from pursuing your fitness goal. You must work diligently at your fitness. Accepting that getting in shape requires effort (not luck) is the beginning of a beautifully transformed, healthy body.
3. I can't lose weight. How many times have you told yourself that you can't lose weight? Would you say ten times (a day), a hundred times (a week), a thousand times (a year), maybe more? The prime reason you haven't been successful at permanent weight loss is you believe you can't be. Eliminate "can't" from your vocabulary. Instead say, "I can lose weight." Believing emphatically you can lose weight is the mindset you need to succeed.
4. But I never overeat. You may THINK you don't eat that much. You rarely eat dessert. You never drink soda. You always get your dressing on the side. You just don't understand where that extra weight came from. The truth is, if you take in even one more calorie daily than your body burns, you won't lose weight. An extra 100 calories a day (that your body doesn't burn) adds up to one pound gained per month or 12 pounds per year. Record your food and liquid calories in a food journal. Creating caloric awareness leads to steady weight loss.
5. I'm buying it for my kids. How many times have you purchased empty calorie foods and told yourself you were buying it for your kids? While you strolled down the cookie aisle, you promised yourself, this time would be different. This time you would not eat Junior's lunchbox cookies. Don't let your subconscious fool you. Don't believe the unhealthy food is only for your kids. That's a lie. You want it for yourself. Don't buy it or you'll eat it.
6. Everyone gains weight as they get older. Many people falsely believe they're doomed to gain weight as they get older. Believing that lie assures you will gain weight with each passing year. In life, you get exactly what you expect you'll get. The truth is, you can stay fit your entire life! Certainly, many people do gain weight with age simply because they overeat and don't exercise. When you believe weight gain is an inevitable consequence of aging, you just let it happen. Immediately change your belief to, "I will get in better shape with each passing year."
7. You'll never look the same after having kids. Believing you're doomed after having kids is "just another lie." Having a baby does not cause you to stay overweight forever. Eating too many calories, moving too little, and giving up is the reason you're still unfit years after baby arrives. With the right information, you can look great after having kids. For example, visit http://www.losethelieslosetheweight.com. Author Laurie Bell is a 41-year-old mother of two.
8. Carbohydrates make you fat. Hearing you should "cut carbs" is vague and useless advice. Quality carbohydrates like fruits, vegetables, and whole grains foods are an essential part of a healthy diet. Your body needs carbohydrates to function properly. After hearing that carbohydrates make you fat, you may have restricted the quality carbohydrates, setting yourself up for mood swings, low energy, nutrient deficiencies, and a weight loss plan you would never stay on. The refined simple carbohydrates you should eliminate are those found in sodas, candy, cake, cookies, pastries, white bread, and other empty calorie foods.
9. I'll have to starve to lose weight. Starvation diets don't work. Stringent dieting tells your brain food is in short supply. When your brain registers the perceived food shortage, it goes into "famine mode." The restricted calories quickly get stored in your fat warehouse. With stringent dieting, considerable muscle is lost along with fat and water. Losing muscle means a slower metabolism, fewer calories burned, and little or no weight loss. Even without stringent dieting, your body loses some muscle tissue when you diet. To lose weight, without losing muscle, you must strength train to compensate for muscle loss during dieting.
10. I don't have time to exercise. Your time on Earth is limited. You will not be able to accomplish every goal. However, you will be able to accomplish every top priority goal. In life, you always find time for priorities like shopping, watching television, or dining out. If you believe you don't have time for exercise, it is because you haven't made it a priority. To make exercise your top priority, schedule your workouts in your monthly planner first, before you schedule anything else. Treat each workout as an important business meeting you can't miss.
For more information and great weight loss tips, visit
http://www.losethelieslosetheweight.com or read Lose the Lies, Lose the Weight by Laurie Bell.
Journalists: For pictures, a review copy of the 2006 release Lose the Lies, Lose the Weight, or an interview, please contact Laurie Bell at 303-906-4950.
# # #
FALLS CHURCH, VA (PRWEB) May 26, 2004 - With recent headlines declaring low-
carb is losing steam, the Carbohydrate Awareness Council decided to review current statistics to provide insight to the industry and consumers. Their findings? Scientific evidence continues to emerge supporting the efficacy of low-carb diets for weight-loss and consumers continue to feel confident that a low-carb diet can and will help them lose weight.
While some niche retailers are experiencing declines in sales, and some manufacturers are seeing a dip in demand, the consumer remains confident in the low-carb diet and controlled-carb lifestyle.
"A number of things may explain the recent industry pinch," said Regina Schumann, the COO of the Carbohydrate Awareness Council (CAC), "The number of manufacturer's offering foods touted as "low-carb" has increased and major retailers are now dedicating shelf-space to more low-carb products. This is capturing sales that once went to the niche retailers. In addition, consumers are simply getting very savvy that some products are not necessarily appropriate for the weight-loss phases of the low-carb diets."
"We spent considerable time with those attending our industry summit in January," said Dr. Gil Wilshire, MD, President and CSO of the council, "explaining how some of the 'net carb' label claims were unsupported by the science. We also felt it was important to educate consumers about the necessity for a long-term, controlled-carb approach to maintain fat losses once weight loss goals were achieved. Our recommendation at the time was, and remains, to allocate significant marketing efforts toward those consumers who will be following a controlled-carb approach for the long term."
He also added that, "All successful products rely on the time-proven model of brand loyalty and repeat business. Internet chat boards are now a fact of life. Bad buzz about a "low carb" product -- either because it is mis-labeled or a consumer has had a bad experience of one kind or another -- can kill sales rapidly. This ill-will can also spill over to other products of the same brand, regardless of their individual merits."
"Like the Perfect Storm, a number of different forces have collided in recent months," said Bob Cave, CEO of the CAC, "in addition to the other issues mentioned, probably one of the biggest we need to factor in, is that consumers are communicating with each other about their experiences with weight-loss, or lack thereof in ways unimagined ten years ago. They're online posting and chatting and asking each other for help."
With hundreds of online communities and message boards dedicated to low-carb diets, consumers have the ability to quickly communicate with and support each other in their weight-loss efforts. Success stories number in the tens of thousands, are readily available to those just starting a low-carb diet, and often have a common theme: Do not try to re-create your former eating habits as you are starting a low-carb diet. Read labels carefully and eat mostly whole foods as you are losing weight. Eat lots of non-starchy vegetables. Learn healthy eating habits for the long-term and include exercise in your daily routine where ever possible.
The webmaster of one such online community - LowCarbEating.com - and interim-Chair of the Consumer Relations Committee of the CAC, Andrea Mondello recently weighed-in on the issue, "Despite the recent media coverage on confusing low-carb labels, there is NO confusion among educated and experienced low carb dieters about the effectiveness of low carb diets; they know both from personal experience and from reports on the recent results published by Duke University researchers. Low carb works."
She also added, "The danger I see is that consumers who haven't yet started to experience the benefits of a controlled-carb lifestlye will 'throw the baby out with the bath water' - they'll let negative comments about 'low carb' products in the media deter them from getting started. I urge people considering a low carb diet to look at the science and the results being obtained by thousands of others, and make an intelligent decision with their doctor as to what is best for them given their own health situation."
The low/controlled-carb products are just one sector within the larger food and beverage industry. Indicators show that popular low-carb, whole food selections continue to trend upward in consumption. According to the ACNeilsen Strategic Planner (food/drug/mass [excluding Wal-Mart] channels combined), significant increases, over the 52-week period ending 12/27/2003, were seen in the Eggs, Meat Snacks, Nuts, Bacon, Diet Carbonated Beverages, Frozen unprepared Meat/Seafood and Cheese categories. Decreased consumption was noted in the Potatoes, Instant Rice, Cookies, Cereal and White Bread categories.
These trends indicate a tremendous shift in eating habits amongst U.S. consumers - a shift supported by the IFIC Report "U.S. Consumer Attitudes Toward Food Biotechnology" that showed in January 2004, that 55% of those surveyed indicated they were avoiding or eating less sugars/carbs (n=485).
Another issue coming into play is the lack of a definition for label claims that a product is "low-carb". While the industry and consumers await the FDA proposed guidelines to be released for comment, there still exists no standard definition, which leaves label claims suspect in some consumers minds. Tiffany Anthony, founder of another consumer information portal online, CarbHeath.com, weighed in: "I think it's important to note that while the 'low-carb' claims are all well and good, how does a consumer know that what they're buying is truly low in carbs? This of course goes back to proper labeling and a process of certification verifying that a product is low-carb."
The Carbohydrate Awareness Council recently released information about such a certification process and seal. The "Carb-Approved Seal" is a certification mark, available to manufacturer's, ingredient suppliers and restaurants. This allows their products to be verified as being within the designated carbohydrate limits established in the testing protocol. Only those products that meet the strict qualifications are allowed to bear the seal. It is the only certification mark available at this time, and one consumers can trust because there is a testing process, approved by the US Patent and Trade Mark Office, to verify the claims.
"As the seal begins to show up on products and menus, consumers can be confident that the carbohydrate claim is accurate - even in the absence of FDA guidelines," said Ms. Schumann. "Consumers are very savvy today, very cautious about claims, and they want to succeed when they start a low-carb diet. They want to see something that ensures the label claim in accurate, that the product has met some level of testing standards, and that the product is an appropriate selection for the diet phase they are in. The Carb-Approved seal provides that level of comfort."
As low-carb dieting continues to gain in popularity, more and more products will come to market for the consumer to consider. Consumers are demanding accurate, useful product and educational information. Those manufacturer's that provide it will be the ones that succeed long-term.